Pirsonal is ISO 27001-certified, GDPR-compliant, and offers EU and US data residency, as well as custom options in oder reginos. The platform is designed to minimize exposure of personally identifiable information (PII) while keeping workflows simple for your team.
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Here’s how it works:
1. Pirsonal creates a unique, anonymized video ID for every video
This ID is used across:
- Pirsonal Pages (personalized landing pages)
- Pirsonal Player (interactive video player)
- Pirsonal Widget (re-engagement widget)
- Video files and hosting URLs
These IDs do not contain personal data.
2. Your internal data remains private
Only you, as the Pirsonal account owner, see which contact corresponds to which video ID.
You can associate each video ID with fields such as:
- Email address
- Phone number
- CRM or user ID
- Internal reference numbers
This data is visible only inside your Pirsonal account when you log in or when consuming Pirsonal’s API—not publicly.
3. You choose what data to send to Pirsonal
Pirsonal only requires the fields used in the video template (e.g., dynamic text, images, video clips, audio, etc.). You control exactly what data is shared or attached to every video.
4. Optional: You can override the video ID in your systems
Some clients use their own identifiers (e.g., CustomerID, MemberID) and map them to Pirsonal’s anonymized video ID. This is a custom configuration on the client side and often requires database configuration on their side.
How to Send Messages from Your Own Platform
Whether you’re sending 200 or 200,000 videos, the workflow is always straightforward.
Option 1: Use the CSV File Provided by Pirsonal (Most Common)
For every template, Pirsonal generates a spreadsheet with the following information on a per video basis:
- Video ID: This is used to populate the file URL, landing pages, and different assets Pirsonal automatically creates for each video.
- Video metadata: This includes file name, creation time, size, processing time, and more.
- Landing page metadata: Including title, description, logo, Custom CSS, and embedded content.
- Video player metadata: Including call-to-action information, and more.
- Video status: Done, error, processing, queue.
You simply upload this CSV into your existing email/SMS/… system.
Example:
Import CSV into HubSpot → Send email using your own From address
Import CSV into Salesforce → Use Flow to trigger messages
Import CSV into Mailchimp → Create a personalized merge field
Import CSV into your internal tool → Send via your approved domain
This method is:
- Fast
- Secure
- Familiar for most marketing ops teams
- 100% controlled internally
Option 2: Use Webhooks to Send Data in Real Time
Each Pirsonal template supports secure webhooks. When a video is ready, Pirsonal automatically sends a payload to your system—typically including:
- Video ID
- Video metadata
- Landing page metadata
- Video player metadata
- Video status
Your system uses this payload to trigger emails or notifications automatically.
Option 3: Use Pirsonal’s API
For engineers or integrators, Pirsonal’s API (JSON-RPC) allows complete automation:
- Trigger video creation
- Fetch video statuses
- Pull video metadata
- Programmatically pass URLs to your own communication tools
- And more.
This is ideal for productized workflows or apps that deliver personalized experiences at scale.
Option 4 (Optional): Pirsonal Can Send Emails/SMS for You
Some clients—especially agencies or fast-moving without access to their internal CRM or marketing communication tools—prefer Pirsonal’s Professional Services to manage distribution on a per-project basis.
When we manage distribution:
- We configure the sending domain
- We handle email/SMS setup
- We take care of timing, sequencing, and deliverability
- We send reports after launch
This is optional and project-based.
Does Pirsonal Allow Custom From Addresses When We Send Email? Yes—if Pirsonal manages distribution for you.
When Pirsonal sends the emails/SMS:
- You can use your own From name
- You can use your own From address
- You can authenticate your sending domain (SPF, DKIM, DMARC) if needed
- Again, most clients prefer to send from their own infrastructure to keep everything within their existing controls.
What Legal & IT Teams Usually Want to Know
Here are the most common answers Legal, IT, and Security teams ask for during approval:
✔ Is Pirsonal secure and enterprise-ready?
Yes. Pirsonal is ISO 27001 certified, GDPR-compliant, and offers US/EU data residency.
✔ Do you store sensitive data?
Only the data you choose to send and store. Everything else is automatically deleted once it’s used.
✔ Are video URLs anonymized?
Yes. No personal data appears in URLs.
✔ Can we send messages through our own platform?
Yes. It’s the default and recommended approach.
✔ Can we control the From address?
Yes—when you send messages through your systems or when Pirsonal manages distribution. Most clients manage this on their own with the tools and processes Pirsonal provides.
✔ Do we retain full control over user data?
Yes. You own it. You decide what is shared with Pirsonal.
Summary
If your Legal or Security team is reviewing Pirsonal, the key points are:
- You keep full control over your email/SMS sending infrastructure.
- You can use your own From name and email address.
- Pirsonal provides anonymized video IDs to protect identities.
- You choose exactly what data to send to Pirsonal.
- CSV, API, and Webhooks make integration simple and secure.
- Professional Services can manage distribution if preferred.
- Pirsonal is ISO 27001 certified and built for enterprise compliance.
This workflow is straightforward, secure, and widely used across marketing, CX, HR, and internal communications teams.