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CTA Button Link Options For Text Call to Action

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When using the text or standard personalized Call to Action, you need to define a link for the Call to Action button, also known as the CTA button link.

In this article, you’ll learn the different types of CTA button links and their behavior when a user clicks on them. These options are available when you use Pirsonal Player, part of Pirsonal’s marketing personalization software.

Call to Action Button Link Options

There are three main types of links for Pirsonal’s text personalized Call to Action:

  1. Linking to a webpage
  2. Linking to send an email
  3. Linking to make a phone call

These three scenarios open many possibilities. Let’s describe how to use these links;

    • Web URL: Links allow users to click their way from the personalized video or interactive video to a third-party web page.
      • Example: https://pirsonal.com/pirsonal-player
      • Behavior on click: Opens a web page in a new window or tab
    • Document URL: Users can click on a link and jump to another document (PDF, JPG, etc).
      • Example: https://pirsonalmarketing.b-cdn.net/personalized-video-marketing-strategy-checklist-pirsonal.pdf
      • Behavior on click: Opens a new browser window or tab to either show or download the document
    • Email: Use this option to allow users to send an email with the device’s default email software.
      • Example: mailto:someone@example.com
      • Behavior on click: Opens the viewer’s e-mail program
    • Phone: It allows viewers to make a call with the device’s default phone application.
      • Example: tel:+123456890. Important note: Please make sure to add the country code
      • Behavior on click: Opens the viewer’s phone application
    • WhatsApp: Use this option to send a WhatsApp message to a specific telephone number.
      • Example: https://api.whatsapp.com/send?phone=123456890&text=Hi,%20this%20is%20%5BFirst%20Name%5D,%20I%20would%20like%20to%20know%20about%20this%20offer.%20Thanks!
      • Behavior on click: Opens WhatsApp’s web application in a new window or tab and requests the user to use the web version or the WhatsApp app installed in the device.
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